importance of planning an event

You want to create objectives that are within reach. Thus, planning is important to an organization because. “Goodwill” is a term that gets thrown around a lot when it comes to event goals and objectives. A – Achievable: You want to create objectives that are within reach. Choosing the kind of event and its theme or style can be exciting but needs co-ordinating with the chosen venue well in advance to ensure that all ideas are practical. Knowing someone is there will bring comfort to individuals – as a team, your event planning can still be progressing even while you’re taking a well-earned nap. The most successful ones—and the ones that sell the most tickets—have one thing in common: They’re clear on their event goals and objectives. These are typical traits of a newly formed organization, or an organization which is trying to rebuild itself. It’s an important skill to master for your own benefit. Is it to attract new clients, foster links with businesses in the local community, celebrate a success of some kind, raise funds or to generate recruitment interest? Period. A poorly organised event can be of more damage to the reputation of a business or organisation than having no event at all. Whenever you plan, you plan to succeed. To identify the timeline, start by working backwards from your event date. You can follow me on Facebook. Objective: Did 20 people register for your last event? In its planning stage, there are several key questions to ask which direction the rest of the arrangements required for the night.

Thanks a lot it was very nicely explain in the simplest possible manner. For a multitude of reasons. This time, aim to get at least 30 people registered. If the plan is implemented correctly, the results will always be desirable by the organization. But by adding more staff to your team – all working independently – you will also grow your business. Risk management is an important topic in event planning because failing to recognize potential problems can have a huge impact on many areas of your … As much as you’d like to, you don’t know everything about everything. are most important for measuring success. Check out Capterra's list of the best Event Management software solutions. Welcome to step one. It’s the least glamorous part of the whole shebang, but you’ve got to figure out how you’re paying for all the fun stuff (food, speakers, swag, confetti canons). WE'LL NEED YOUR EMAIL SO! When you have well-defined goals and objectives for your event, it becomes easier to plan events, promote them, and stick to your budget. Acts as a key decision-support tool during the event 7. You want to get folks in those seats?

I know of events with thousands of people attending that have gone ahead without any EMP-type document.
For example, if you work at a university admissions department and your goal is wooing prospective applicants, your purpose might be to educate potential applicants about your program offerings and campus vibe. Working in a team allows people to play to their strengths as you never know when the tyre will bust on your event. Comment below about a particularly successful event and what you think made it memorable.

I love writing about the latest in marketing & advertising. As an event organizer, it is fundamental to propose a well-thought-out theme to anchor your communication, whether for an annual meeting, an inauguration, a launch, a trade show, a gala, etc. Be realistic, but don’t make it too easy to achieve. Before you get too far into it, think about why you want to host it.
Otherwise, why have the event in the first place? The survey was developed collaboratively by a team of Gartner analysts who follow Marketing and was reviewed, tested and administered by Gartner’s Research Data Analytics team. Creating S.M.A.R.T.objectives that relate back to your organization’s purpose and goals will keep you on track throughout your entire event planning process, from venue selection to post-event survey questions. Once the guest list is created and objectives determined, the event planning can get a little more creative. Introvert abilities such as engaged listening and deep rumination are useful skills to have particularly in event planning and management. For me, even if they ultimately put together an EMP that gets the event licensed, that their first effort was viewed this way by the statutory agencies is extremely worrying. But when it comes to event planning, your job is to make sure everything runs smoothly, which is why reviewing these most common event planning problems and solutions will help you be more safe than sorry. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Different is OK, it’s 2019! What is it that’s going to get people to attend your event? Importance of Planning Ahead One of the most important lessons in life is to learn how to properly plan ahead for any situation that one may encounter; from daily life to planning your career one must learn how to properly plan. This keeps things on your shoulders rather than being supported, advised and coached by others around you. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, 7 simple reasons that justify the importance of planning, Tactical Planning - Definition, Importance, Characteristics And Strategy, 4 simple steps for implementing a strategic plan, Difference between Strategy and Planning - Strategy versus Planning, The Importance of Strategic Planning in an Organization, 6 reasons why Strategic Business Units are Important, 7 reasons diversification strategy is better in the long run.