This was not something that had been mentioned when Facebook’s team originally planned to release the ToS updates back on January 15th, 2020. So you have the freedom to send as many promotional messages as you want inside of that window… but please don’t. Our team of ManyChat Messenger Experts can help you with our Full Messenger Marketing Audit.
We’ll provide you a report that will serve as a scorecard when it comes to compliance, user experience, and we’ll even provide you a strategy briefing on how you can further monetize Messenger. Use a Sponsored Message, Email, and/or SMS. A permission that had been granted for other categories will be “deprecated” - i.e., stripped away. ⚠️UPDATE: Facebook has announced these changes, with a slight variation, will come into affect on March 4, 2020. Read Facebook’s announcement here. Don’t. We think it’s best practice to have users explicitly agree to receive these updates via Messenger. Use a Sponsored Message, Email, and/or SMS. However, don’t freak out. These tags were and are important to allow businesses to reach their customers via Messenger after their 24-hour window has closed.
Post-Purchase Update - You can use this tag for any sort of non-promotional messages that are needed after a purchase. So you have the freedom to send as many promotional messages as you want inside of that window… but please don’t. Businesses will exploit this marketing channel if given the chance, or will try to find ways to circumvent TOS in sneaky ways. On January 15, 2020 and forward: Subscription Messaging will allow businesses to send messages only under the category of News. Good news: If you use ManyChat as a software to run your Messenger Marketing efforts, they’ve already implemented a lot of new features, and will continue to implement ones, to make sure that compliance is easy as 1-2-3. Human Agent - This is meant for live agent interactions to allow for you to interact with your customers via Live Chat about non-promotional and non-automated related items. Don’t. On March 4th, 2020 and forward: Subscription Messaging will allow businesses to send messages only under the category of News.
I’m sure you have objections to the exclusion of a few 1:1 message use cases that are not promotional. ... MORE:How Windows 10 looks heading into 2020… I’m sure you have objections to the exclusion of a few 1:1 message use cases that are not promotional. “At Messenger, we want to help people and businesses connect in meaningful ways. Note: there is a window on this, too: you have 7 days use this tag and message after their last interaction with your Business Page. you can visit the article on Facebook for Developers here. Use a Sponsored Message, Email, and/or SMS. We’ll update this article when we know for sure. We might receive compensation when you click on links to those products.
If a portion of your product is delivered in Messenger on an ongoing basis you can use it for that. The biggest changes are coming on March 4th, 2020. Use a Sponsored Message, Email, and/or SMS. Psst —> If you use ManyChat, any message that falls outside of the 24-hour window in your existing flows without one of the 4 tags will not send after January 15, 2020. That’s why we are making updates to our platform to improve the user experience for people, and to help businesses drive more effective outcomes on Messenger. New addition: a one-time notification API has been release that will allow you to send a one-time notification to users that have explicitly opted in for it.
These things can include: Delivery updates and notifications, purchase updates. However, unlike Subscription Messaging, you won’t be subject to an uncertain application process that only a small percentage of pages actually qualified for. ✅ March 4th Messenger Changes Mini-Course. So, it’s only a matter of time until you find your Messenger Privileges temporarily suspended… Or, dare we say, permanently revoked. This seems to be Facebook’s attempt to bridge the gap. If you’re already familiar with the 24 + 1 Window, this one won’t be too hard to wrap your head around. A permission that had been granted for other categories will be “deprecated” - i.e., stripped away.
Because these platforms are not liable if your page gets its Messenger privileges revoked. This was used in Broadcast Messaging in ManyChat for a while, and if you’re using the API directly, you’ll know what these are. From Facebook Dating to Messenger, here are 9 designs and features Facebook is changing ... — Facebook. I’m guessing that, by the fact you’re here, you already know how amazing Messenger is as a marketing communication tool.