Lavish, ultramodern SoFi Stadium certainly appears to live up to those promises as it opens its doors this week, even if fans can't enjoy it right away. Most of the high-end inventory is sold among the premium seats.Two years ago, the Chargers reduced those fees to $100 covering about 26,000 seats for their home games. The original plans called for a workforce increase from March through June.“Certainly, we wound up decreasing the workflow,” Demoff said. After playing on grass at Los Angeles Memorial Coliseum over the last four years, Rams players' cleats will now be digging into Hellas Construction's synthetic Matrix® Turf system this season and beyond.Laid down at SoFi Stadium earlier this month, the Matrix® Turf with Helix will provide "longevity, playability, and performance (that) is unparalleled in the industry," according to,"As we were going through the process, it took a couple of years for ownership and the stadium to kind of figure out what they wanted in there, what type of system," James Towsley, Vice President of Business Development for Hellas Construction, told theRams.com in a phone interview this month. I hope it evolves into a wonderful destination for SoCal, and it’ll start to resonate and create memories.”. The roof is made of material that dissipates the heat, and dozens of roof panels can be rolled back to allow in even more fresh air.“We had this unique opportunity to create a building that really captured the beauty of why so many people live here and come visit here,” said Lance Evans, the main architect on the project from design firm HKS. You feel like you’re in a video game or something.”.From its translucent roof to the largest video board ever built, from the acres of luxury seating and the endless accompanying amenities up to the 100,000th chair in the top row, SoFi Stadium has everything.The unfortunate coincidence of opening a stadium amidst a global pandemic means the Rams and Chargers.“I’d be lying if I said it wasn’t a little bit bittersweet” to open the stadium without fans, Rams chief operating officer Kevin Demoff said.“But at the same time, you realize this building is going to be here for generations,” he added. The stadium is built deep in the ground with the playing field 100 feet below ground level, and the areas behind the main seating bowls are so vast and spacious that they’re called “canyons.”.They’re all meticulously landscaped and appointed, and fresh air streams into large gathering areas designed to be used by suite holders all year round, not just on those 16 game days per season.As you might expect in an industry heavily dependent on selling luxury, SoFi Stadium’s upscale amenities are remarkable. You put people outside shopping, dining, living, working every day. The timetable kept moving back, so we wound up with extra time to complete the building to meet COVID timelines. “It took amazing vision and fortitude and support of the other owners, the Inglewood community and legislatures to make this reality. Ticket sales remain fluid and Chargers’ season-ticket holders are allowed to move their deposits to next year, said A.J. Don Muret has been a reporter for 35 years, including 25 years in trade journalism at SportsBusiness Journal and the old Amusement Business magazine before joining VenuesNow in December 2017. It’s going to host the world’s greatest events, and while we may regret what Sunday is going to look like, you’re not going to remember the way it opened. Kroenke built 260 luxury suites and more than 13,000 premium seats — and that official count seems low when you’re wandering through its seemingly endless succession of posh, shiny areas.In keeping with the Southern California theme, a three-story “Beach House” club area is connected by an Instagram-bait staircase. (Photo by Scott Varley, Daily Breeze/SCNG),The Rams update the media with a tour of their new SoFi Stadium as it nears completion in Inglewood on Wednesday, Jan. 22, 2020. So much of why people come to LA is to be around this beautiful place in which we live.”.The ETFE panels, a clear plastic material, are now common in NFL stadium design.