Convenience is key, as most people work until early evening and getting a showing privately is tough. The best answers often include products and services. We find that the homebuyers generally embrace it because that’s what most people want. Here are a few ways that you can use an Instagram contest for your apartment marketing strategy: As you build out your Instagram contests be sure to focus on making it fun for your audience and align the content with your apartment community. They can include the first mowing, edge, or trim for free, an A/C tuneup for free, and other things of that nature. A video is a perfect way to help your audience connect with your apartment and see themselves living in your apartment community. You should definitely market your apartment on Google Ads to generate immediate contact, but you should also use local SEO to get found by your local community. I pick up more buyers to put in my drip system this way—when you “let” them take a flyer and walk out the door, they’re gone forever. You can use the images in other marketing campaigns, so this means that you will not only gain more Instagram followers but you will also apply the content you collect to other areas of your apartment marketing strategy! Then, if you can’t get in, oftentimes the home is sold. Partner with a local interior designer to show some DIY projects to make apartments in your community look amazing. Required fields are marked *. It helps if they walk around independently of each other; if they all mention the same things, you know you definitely need to take action. My walk-through of the property allows me to stage it and determine what I need to bring to the open house to make it more appealing to guests, be it flowers, candles, and so forth. I use a great tool that many buildings allow—a display stand with an open house flyer so all residents who are passing by the front desk are aware of the open house.
As people came inside and signed in, we gave them a coupon for a free lunch out at the food truck. Give those buyers an open house experience by creating a virtual tour of the listing with Matterport 3D technology. That also means not having underwear lying around (even in bathrooms), no dirty dishes in the sink, and so on. After all, in the end, the true goal is a simple reminder that your management team is constantly working to ensure that residents enjoy living on your property. Luxury apartments need to have a different message than a family-oriented apartment. The odds are you won’t find a buyer for your house during the open house itself. You can also build out specific pages for different features (Pet-Friendly, Luxury, etc.) This is a classic for a reason, everyone loves delicious brunch foods, and mother’s day is the perfect excuse to make great connections with other businesses by asking a local restaurant to cater. This will help you stand out from your competition, plus you can use this video content in other promotional campaigns. Some agents will tell you to bake cookies. Set out crayons, markers and pencils, along with stickers and colored construction paper to ensure that any children in residence are able to surprise their mom with something special. Managing an apartment property can be difficult, but it can be even more difficult to. This can be helpful, depending on what type of home you are selling. (Only if you want to get insider advice and tips), 1. Great article – I am the founder of a start-up called nestapple.com – we sometimes do OH and what I did read was very inspiring, my favorite is the hint of fragrance. For the open house itself, advertise shamelessly on all your social media sites, send invitations by email to all your contacts, and run Facebook ads in the nearby ZIP codes. If you’re going to do an open house to fill up some empty units, encourage it using Facebook Events. and create a resident event. Hiring a window cleaner, painting, and replacing light switches, outlets, and fixtures are all relatively inexpensive ways to make a better first impression. Promote events that your property is hosting. That’s why I usually schedule them in the morning. After all, in the end, the true goal is a simple reminder that your management team is constantly working to ensure that residents enjoy living on your property. When potential buyers are put together in one room where everyone talks about how nice and lovely the house and atmosphere are, we create an urgency to buy.
Here are the top ways that you can market your apartment: You want to get your apartment found by potential renters, so you should think about where your ideal tenant searches for apartments. Ideas for apartment marketing are simple to build out as long as you have the time and resources to complete them. A resident event doesn’t have to be costly or complicated to garnish the desired effect. I try to get a feel for the neighborhood’s personality and what type of buyer would find value living there. Our office has found greater success in getting three to five open houses scheduled together in the same neighborhood. Today’s smartphones make it easy to learn about apartment communities through video format, and you can harness this power by producing videos that showcase your apartment complex. Each guest post should contain helpful information relevant to that blog’s audience, and you will be able to add a backlink to your apartment website in return. AdWords is a great solution to help make your apartment marketing budget more efficient and drive more qualified leads to your website. Go above and beyond for your residents with these ideas: Any time is a great time to build community in your rental property and create a resident event. A good marketing strategy is to create a property website where you already have photos of every room in the house from multiple angles, as well as close-up photos of all the interior and exterior features of the home. This also helps me develop a target audience and keywords for social media marketing of the open house. Simple & Effective Apartment Marketing Ideas That Property Managers Can Use Today! YouTube, 355 Lexington Avenue, 18th Floor